5 Financial Habits To Master In Your 30s

Waiting for your six-figure salary to build real wealth? What if a few smart moves today could secure your future?

Have you ever wondered when your bank accounts will start growing for real–when you’ll start building wealth? You are making a six-figure salary after all, right? We totally understand that city living is expensive, but what if there were things you could be doing today to set yourself up for a solid retirement and to accomplish your larger financial goals? Good news, there are tons, and here are five of our favorites.

This is not about maxing your employer 401(k) match. Although, I damn well hope you’re doing that by now because that’s certainly a great habit and should be part of your overall strategy. 

Retirement Savings in Your 30s: How Much Is Enough?

Your 30s are a time of significant personal and professional growth, and your finances should be no exception. According to a study by Duke University, 40% of our daily actions can be attributed to our habits. So developing the right ones now can set you up for long-term success and security.

5 Financial Habits to Master In Your 30s

1. Budgeting (but not like that)

Have you ever tried to budget and partially (or fully) given up? Yeah. It’s the ultimate guilt-trip. I don’t believe in traditional budgeting which can feel restrictive. Instead, we’re big fans of reverse budgeting! Start by prioritizing your savings goals – retirement contributions, emergency fund, down payment – and automate those contributions. Then, allocate the remaining income to your needs and wants. This "pay yourself first" approach ensures you prioritize your future financial security.

2. Live a lifestyle you can actually afford

Look, we get it. You've earned that Soho House Membership and the occasional Michelin-star meal. But building wealth starts with living a lifestyle you can afford. Resist the pressure to "keep up with the Joneses." Your 30s often bring increased income, but don't let lifestyle inflation eat it all up. 

Make conscious spending choices aligned with your values and long-term goals. Choose experiences over material possessions, and find joy in simpler pleasures. This allows you to save more, invest more, and build a secure financial future without feeling deprived. We’ve found that the easiest way to stick to this habit is by automating a reverse budget (see #1).

3. Build a plan and stick to it

Winging it is for the birds. Don't let life happen to you – design your financial future. Financial planning for millennials is about more than just getting your financial sh*t together in your 30s. For “later” millennials, it’s about mastering the fundamentals so you set yourself up to unlock future opportunities and achieve your goals with confidence.

But it's also about aligning your money with your values. What truly matters to you? Is it financial freedom, early retirement, starting a family, or traveling the world? Define those goals with specific targets and timelines. This gives your saving and investing a purpose and helps you stay motivated when faced with spending temptations.

Millennials face unique challenges – student loan debt, a volatile job market, and the rising cost of living. But you also have unique opportunities to leverage technology and build wealth in new ways. When you create a plan and work towards it, you're increasing the odds you'll achieve your dreams. Stop winging it. Build a plan.

4. Stay away from bad debt

This one goes hand in hand with living a lifestyle you can actually afford (see #2). Make it a habit not to buy things you can’t afford. If you don’t have the cash to pay for it in full, you probably can’t afford it. Sure, there are ways to leverage 0% credit cards and other low to no cost debt tools to acquire assets, but if you’re just shedding your bad debt for the first time since you’re 20s, let’s not play with 🔥

Should I invest or pay off debt first?

5. Maintain an “Oh Sh*t” Fund

This is a habit we’re borrowing from the rich because most wealthy people have one. We're talking about a dedicated stash of cash (for high earners, we like to see around 3 months worth of your basic living expenses), specifically designed to handle life's little (or big) emergencies. This isn't your "fun money" or your "maybe someday" savings. It's your "I've got this" fund, your safety net, your financial peace of mind.

The Bottom line

Nobody's saying that mastering your finances is easy. And managing your money can feel like just another chore on your never-ending to-do list. But here's the thing: taking control of your finances now means more freedom and options later. It's about building a life where you call the shots, not your credit card bill.

So ditch the "winging it" mentality and start building some damn good money habits. Your future self will thank you. (And maybe even buy you a Michelin-star meal or two.)


Key Takeaways

  • To secure your financial future, adopt reverse budgeting and automate savings for your goals before allocating funds for spending.

  • Resist lifestyle inflation by making mindful spending choices that align with your values, ensuring your increased income contributes to long-term wealth.

  • Stop winging it and create a financial plan with specific targets and timelines to achieve your goals, whether it's financial freedom, family, or travel.

 
 

The F. Word

Ready for some real talk on how to master your money? Pull up a chair and pour yourself a glass.

Financial Planning For 30-Somethings

Whether you’re saving for Tahiti or a Tesla, we help you reach your goals and make the most of your money.

Priya Malani

Priya is a force in the personal finance space. As an industry disruptor, she specializes in bringing the unapproachable world of money to young professionals across the country.

After a successful career at Merrill Lynch, Priya left Wall Street behind to empower a generation previously ignored by traditional financial institutions. In 2015, she founded Stash Wealth – a high-touch advisory firm for HENRYs™ [High Earners, Not Rich Yet].

Priya is the voice of personal finance for 20-30somethings. Her relatable, no-bullsh*t style has her sought after by some of the largest platforms in the country, including Business Insider, CNBC, NerdWallet, Conde Nast Traveler, The Wall Street Journal, and Buzzfeed.

https://www.linkedin.com/in/priyamalani
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