How Much Should You Really Spend on Rent?

Think you’re “overspending” on rent because it’s more than 30% of your income? Cute. That rule was made for suburbs, not cities where even a broom closet costs more than your car. Let’s talk about how to make rent work for your lifestyle—without sacrificing your financial goals.

Let's cut to the chase: city living is expensive.

Really expensive. But, it also comes with lots of big perks (dinner at Nobu, anyone?).

The Old School Rule

The traditional wisdom suggests that a safe bet is to allocate 25-35% of your take-home pay to rent. While this is a good rule of thumb, it doesn't always account for the realities of modern living, especially in high-cost areas.

 A broom closet in San Francisco can cost more than a 4-bedroom house in Pittsville (yeah, that’s an actual place). There is simply no one-size-fits-all solution to the question of how much you should spend on rent.

A More Flexible Approach

We believe in a more personalized approach. Instead of blindly following a one-size-fits-all formula, we encourage you to consider your unique lifestyle and priorities.

Your Lifestyle: If you're a homebody who enjoys cooking, hosting, and relaxing at home, you may be willing to spend more on a larger, more comfortable space. On the other hand, if you're always on the go, a smaller, more affordable apartment might be sufficient.

Your Location: Housing costs vary widely depending on your location. In high-cost cities, you may need to spend more than 30% of your income on rent to live in a decent neighborhood.

Your Financial Goals: If you're saving for a down payment on a home or other major financial goals, you may need to allocate less to rent.

A Real-World Example

Let’s say you earn $200,000 per year. After taxes, your take-home pay will likely be around $12,000 per month. According to the traditional rule, you should spend between $3,000 and $4,200 on rent.

However, in a high-cost city like New York or San Francisco, you might need to spend more to find a decent place to live. Let’s say you find a great apartment for $5,300 per month. This would put you at 44% of your take-home pay, which is higher than the traditional recommendation.

While this may seem like a lot, it’s important to consider your lifestyle and priorities. If you love your space, enjoy your location, and can still save for your future, this tradeoff might be worth it. After all, financial rules are guidelines—not handcuffs.

The Bottom Line

While the 30% rule is a good starting point, it's not always practical, especially in high-cost cities. Sometimes, paying more for a better location or a more comfortable living space can actually improve your quality of life and productivity. It's about finding the right balance between your lifestyle. Remember, a well-chosen rental can be an investment in your happiness and well-being.


Key Takeaways

  • The 30% rule is a good starting point, but it's not always practical.

  • Consider your lifestyle and priorities: Are you a homebody or a social butterfly?

  • Location matters: Housing costs vary widely depending on your location.

  • Prioritize your well-being: A good living space can improve your quality of life and productivity.

  • Balance your finances: Find a balance between your housing costs and your financial goals.

 
 

The F. Word

Ready for some real talk on how to master your money? Pull up a chair and pour yourself a glass.

Financial Planning For 30-Somethings

Whether you’re saving for Tahiti or a Tesla, we help you reach your goals and make the most of your money.

Priya Malani

Priya is a force in the personal finance space. As an industry disruptor, she specializes in bringing the unapproachable world of money to young professionals across the country.

After a successful career at Merrill Lynch, Priya left Wall Street behind to empower a generation previously ignored by traditional financial institutions. In 2015, she founded Stash Wealth – a high-touch advisory firm for HENRYs™ [High Earners, Not Rich Yet].

Priya is the voice of personal finance for 20-30somethings. Her relatable, no-bullsh*t style has her sought after by some of the largest platforms in the country, including Business Insider, CNBC, NerdWallet, Conde Nast Traveler, The Wall Street Journal, and Buzzfeed.

https://www.linkedin.com/in/priyamalani
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